EBACE assesses … and redefines message on Business Aviation:
Looking at the overall perceptions and impact of Business Aviation, EBAA, and NBAA (to a great extent) note that others are creating the narrative of what ‘Business Aviation’ mean. On May 24th 2017, Taunya Renson-Martin, strategic communications advisor for the European Business Aviation Association (EBAA) spoke to an audience saying it is “time for business aviation to take the message back” and not allow some misperceptions to dominate the narrative.
For many. outside the industry, it seems like an added ‘privilege’ for company executives but in fact, there are many companies that depend on their own fleet to get executives to key meetings or locations that might not be easily done with commercial flying.
Some business locations could be hours from a commercial airport, and may have to deal with delays all of which have an adverse effect on running a business. Private/Business flights fit your schedule and often can access private or smaller airfields closer to their intended destination allowing for less unproductive travel time and more business connectivity while in the air.
With the fast pace and global nature of business, Business Aviation becomes more and more of a necessity and not a ‘luxury’.
EBAA Gathers Industry Communicators…
EBAA members may access the toolkit through the association’s website. Learn more about the toolkit.